A Deep Dive into 11.11 and China Retail

The more you know about the 11.11 shopping festival, the more you realize how much there is to know.

A look at 11.11 and the future of Commerce

Held in China annually, Alibaba’s 11.11 Global Shopping Festival (also known as Singles’ Day) is the world’s biggest retail event.

As a digital-first commerce event, Single’s Day has become a hot bed for commerce innovation where new technologies are tested with a willing audience across age groups and categories.

Read more about Alibaba’s growth and the current trends to watch.

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Singles Day Spotlight

A spotlight on the players to watch, brand and retailer’s consumer engagement, unique creative commerce experiences, key trends and the impact of 11.11 on the the consumer journey.

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What to know from 11.11.22

As the 11.11 Global Shopping 2022 festival comes to an end, WPP Chairman of BAV Group shares his observations on the key results emerging and the strategic and tactical lessons we should apply for future events.

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Explore the purchasing trends for 11.11 Global Shopping Festival 2022 and hear what’s booming right now in China and what’s hot across the billion of Chinese consumers shopping the over 17 million products available this year.

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With sales reportedly flat in 2022, and ‘festival fatigue’ setting in Asia, VMLY&R’s Alex Tan talks ways brands and retailers can better align their short-term promotional activity and long-term growth in an era of creative commerce.

11:11 INSIGHTS

Mike Evans, President Alibaba Group

As the 11:11 Global Shopping Festival 2022 draws to its last sales period, join David Roth, WPP, in an interview with Michael Evans, President of Alibaba Group. They cover a range of topics from sustainable retail, to how 290,000 retailers and brands from right across the world participate in the 2022 festival and a lot more in between.

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11:11 INSIGHTS

Dates with Destiny

Acknowledged as the most authoritative analysis of Shopping festivals in China. This will give you a comprehensive understanding of what shopping festivals are and your guide to how brands can win consumers and sales at these important events.

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11:11 INSIGHTS

Livestreaming Demystified

Master livestreamers Mark Yuan, CEO & Co-founder, And Luxe inc. and Zoe Zhang, Co founder & Chief Buyer, And Luxe inc. share the secrets of livestreaming strategies and how to be successful in this new channel. A highly practical session.

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11:11 INSIGHTS

What can the world learn from Chinese Shopping Festivals

Right now, they happen in China but their impact is resonating across the world. What can we learn for our markets? Listen to David Roth’s discussion with Deborah Weinswig, founder and CEO of Coresight Research

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11: 11 INSIGHTS

Dates with Destiny

Everything you need to know about China’s calendar of Shopping Festivals including the psychology behind them. With David Roth and Professor Ivy Dang, The University of Hong Kong.

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11: 11 INSIGHTS

Interview with Chris Tung CMO Alibaba Group

Wide-ranging interview with Chris Tung CMO of Alibaba Group by David Roth. Topics covered include the Alibaba Innovation Center, new emerging consumer trends and the lessons brand owners can learn form 11:11 2021.

UNDERSTANDING CHINA
DOCUMENTARY FILM SERIES

The new Chinese consumer

Take a look at how Chinese consumerism has changed and developed and become the largest retail market on the planet.

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The New Silk Road

Take a look at the Belt and Road Initiative connecting China with Asia and Europe.
This video draws on the vast scale of the initiative as China funds one the biggest infrastructure projects in history.

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Made in China

See the extremely fast rate at which change is taking place in China and the Chinese brands that are raising expectations around the world with innovative and forward-thinking approaches.

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Brands in China

This video looks at the global vision that Chinese brands now have and the strong Chinese brands such as Alibaba and JD.com that have experienced global success. We also see the rise of young businesses such as Oppo, Shein and Techno that are agile, innovative and starting to expand into foreign markets.

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The Complex History of China

To understand China and where it is heading you first need to understand China’s rich history.

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A look back at 2021 11.11 Results

Tune in and get an overview of the best of the best of the WPP BAV 11.11 programming

For the duration of the 2021 festival, WPP broadcasted live from the BAV Alibaba Command Center Studios. Check out these thought-provoking, informative and fun sessions to understand how to navigate China Commerce.

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To quote Michael Evans, President at Alibaba Group: “if you want to know what the future of global retail will look like, just look to China today.” 11.11 provides critical lessons for our clients and teams, that go beyond the obvious scale of market. Read for a look at the key themes and brand moments from the world’s biggest shopping festival

Celebrating the life-enhancing changes in China over last ten years in pictures

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