Holiday Hub 2022 Trends and Thinking

A hub of insights driving creative commerce transformation from the big tent pole shopping events globally.

Seasonal Shopping Moments

A look at Alibaba’s 11.11 Global Shopping Festival (also known as Singles’ Day) and insights from China retail’s impact on the future of commerce.

All you need to know about Black Friday, which has expanded from a one-day event in the US to a weeks-long sale, popular around the world.

Global CEO Beth Ann Kaminkow explains looking to markets like China, Japan and India offer guidance and inspiration to the future of eCommerce.

Global CDO Debbie Ellison explores the Gen Z paradox of conscience vs commerce, and its impact on how this generation will shop this holiday season.

Executive Director Jon Bird looks how the growth of mega shopping events has sprouted a push towards conscious consumerism and more mindful buying.

Discover the best campaigns of the 2022 holiday season compiled by WPP’s BAV as a searchable experience below.

Learn more from VMLY&R Commerce at www.vmlyrcommerce.com